Only in America: Election Day SALE!

Only in America -- there is an Election Day Sale.
Now I'm really fearful about the outcome of this election... What if everybody goes shopping instead of voting, Macy's?
Or maybe, to be naively optimistic, it will remind people of the election and, while in town, after their shopping, they're going to be in a good enough mood to go vote?
And, on top of that, they will vote... wisely?